All Posts by Corey Hammond


The print today

In a world where technology is almost everything, the print is more versatile than ever. With the latest advent of 3D printing technology, you can print almost anything today. These technologies allow the personal approach to all types of printing as the print is more personalized today than ever before. You can use variable data printing because, it is the best way how you can easily personalize and customize some brand, using criteria like purchase history or industry the brand belongs to.

You have QR codes which are the most effective way to combine print and digital marketing. If you want to send an invitation for a wedding or a birthday party, you can use amazingly beautiful engraved invitations with multiple envelopes, foils, and cottons. It is the best way how you can say welcome to someone you hold dear. There are even websites that are selling digitally printed invitations.

It is all revolving around the feel that a person gets when they hold that invitation. The richness of paper, the printing details, it all adds up. In an age where everything is digital and people are even getting together using online networks, no one cares about the little things anymore. A simple invitation can make someone happy and if they choose to convey that memory in print, they can admire it again and keep it is a dear memory.

We live in an electronic age where everything’s instantaneous. That is exactly why it is so admirable when you know that someone took the time to put a personalized piece of paper in the mail. This is something that no text message or email can compare with.

Creative use of print is the most effective way

printIt is no secret. If you want to make the most effect, the best way how to use print is to use it creatively. This means to leave an impression that is memorable and lasting. The print is in a rapid state of evolution and it is evolving really quickly, just like the technology around us. The trick with the print is that it gives you that good old feel. You can smell it, share it, feel it, touch it in a way that is ever more tangible than any type of digital outreach.

Therefore, creativity is the key to successful print inclusion in any marketing plans. Print pieces that are on brand, interesting and unique are more like to get you want you wanted. The main reason why you print something in the first place is to get a certain response from your targeted audience. The more creative you get, the better impression you will leave on them and you will get the better response.

It is all connected as you can see. The key how to do this is to make a print that will be understandable and comprehensible to your audience. They need to understand your message and objective. You can do that by taking the appropriate approach.


Printing and how it works

Printing technology hit the big time with the invention of the modern print press. This allowed us to reproduce books by the thousands instead of just copying one at a time by hand, which took and an immense amount of time. With the latest development of modern technology, all kinds of printed materials are now easily found on the Internet and more are shifting online.

This does not mean that printing is not important anymore, on the contrary, it is still as important as it was ever before. The printing process itself works in a very simple way. It basically means reproducing images or words or both on some material, fabric, plastic, card or paper.

This printing process can involve anything from running off thousands of copies or making just a single reproduction of an image, a painting or a book. It mostly depends on the purpose you need a print for. Printing is nothing more than pressing, it is pressing one thing against the other.

Every type of printing is like this. Now, there are different variations and ways how you can print something. With the modern technology advent, you can now convert words and images into a printable form. This form is called a printing plate and in order for it to be printed on a certain material, it needs to be covered in ink.

When this inked plate is pressed against the material, it becomes a faithful reproduction of the original. Basically, that is it, that is what printing is. Among the most popular forms of printing are laser printing, inkjet and photocopying. These forms work by transferring ink to paper using static electricity and heat. Still, the traditional press and ink printing is still the best way to get the highest quality prints.

Types of traditional printing

traditionalTraditional printing is hard and physical work. People needed to use various machines, called printing presses. There are professional printing stores, still using these old machines to produce small volumes or printed materials. The modern printing machines you see today used to print magazines, newspapers and books, use special rotating cylinder mechanisms which can produce hundreds of copies in small amounts of time.

There are three different types of traditional printing and those are offset, gravure and relief. Relief is the most common type of printing. One of the first examples of relief printing would be an old typewriter. It was basically making a version of what you want to print on a printing plate covered in ink. Gravure is completely opposite. You actually scrape an image into the plate. Hence the name gravure. You press it against the paper and there you have it. These are all the oldest ways of printing before any of the technology we have today was available. Offset printing transfers ink in pretty much the same way but, there is one more step here. Instead of pressing the printing plate directly onto material, you have a printing soft roller.